ABOUT US

Introduction

The Company

Products & Services

The Market

Mantra

Objectives & Goals

Vision Statement

Mission Statement

Keys To Success

Potential Pitfalls and Risks

Competition

Financial Projections

Management & Advisors

In The Community

Timeline

Golden Wall - Photo © 2003 Peter Specht (Used with permission)

Introduction

The world is expanding at a rapid pace. Technological innovations are launched everyday. Language and culture is sometimes a barrier to entry in emerging markets or for emerging market entrepreneurs to enter developed markets. Low to no capital is always a concern. Understanding and navigating the myriad rules and regulations in foreign countries can be problematic.

Entrepreneurs and small businesses are affected by diversions. They often ask, How do you reduce exposure to risk? What new technologies are available to me and my company that will save me money? How do I manage outsourced programmers in foreign countries? What country offers my venture or business the best structure? We need a business plan and marketing plan to raise capital. We need help with creating and implementing a sales force or campaign. We need assistance.

Calliste Communications (Callistecomm) is a start-up management consultancy that services entrepreneurs and small businesses with tailored business solutions. Our team specializes in many disciplines; business management, technology, marketing, communications - media & public relations communications, finance, engineering, education, economics and emerging markets.

The Company

Products & Services

Calliste operates in the Leisure and Hospitality, Professional and Business Services and Information industries under Arts, Entertainemnt and Recreation, Management and Technology segments (According to the U.S. Department of Labor's Bureau of Labor Statistics Industry Listing). Calliste covers management consulting, technology, custom software, streaming HD digital media systems, 3G and 4G mobile, media & telecom and consumer goods retail, entertainment production and distribution.

Calliste offers a range of core services which include;

Business Services

Emerging Markets Analysts

The company offers several secondary services;

The Market

Calliste will focus its Phase One sales strategy on the individual entrepreneur, start up firms and small businesses. We will immediately target entrepreneurs and small businesses in North America, South East Asia and East Asia. Callistecomm will start by promoting its services to internal contacts, local entrepreneurs and small businesses and professional business network contacts. Phase Two: Callistecomm will explore various opportunities to target its sales campaign to external entrepreneurs and small businesses. Phase three: Calliste will define Phase Three goals once we achieve success with Phase One and Phase Two.

Mantra

Objectives & Goals

Result:

Vision Statement

To connect people and companies of different cultures, talents, experiences and expertise through best practices, technological innovation, applied sciences, networking and education to improve their "standard of living" and "quality of life" that contributes to a sustainable future for all.

Mission Statement

Our mission is to create tailored business solutions for entrepreneurs and small businesses by integrating and applying thorough research and development, strategic business planning and efficient systems of operations deployed using innovative technologies.

Keys To Success

Potential Pitfalls and Risks

Competition

The business consulting market is dominated by major management consulting firms Anderson Consulting, McKinsey & Company, Accenture and others. The "Big Five" accounting firms became the "Big Four" PricewaterhouseCoopers, Ernst & Young, KPMG, Deloitte Touche Tohmatsu after Arthur Andersen's collapse. These larger firms primarily service medium size to large corporate clients. Calliste will enter the marketplace, fill a niche and focus on the individual entrepreneur and small business owner.

Financial Projections

Financial projections are sensitive and proprietary information and will not be disclosed here. Contact Investor Relations at info(at)calliste.us for more details.

Management & Advisors

(Most participants of Calliste Communications are independently contracted except where stated otherwise).

THE TEAM

Gerald C. Calliste Jr.

Noraini Rahmat

Dr. Da Xie

Edita Arlauskiene

Patricia Traylor

Dr. Anh-Thu Nguyen Thi

Kelsie McClendon

EXECUTIVE MANAGEMENT

Gerald C. Calliste Jr.
Founder, Managing Director, Consultant
Mr. Calliste Jr. is known throughout the music industry as Jerry Calliste Jr. located in the United States of America, born Bronx, New York raised in Northern Manhattan is a lateral thinker, entrepreneur, and energetic team leader. Over 27 years he successfully founded, co-founded and executive managed music companies, promoted artists and events, licensed and sold music B2C & B2B. His peers say he's "an authority on music marketing, licensing, and independent talent development." "A natural at identifying new trends and opportunities related to start ups and strategic business." Since 2009, Calliste Jr. is co-founder, managing director at start up Calliste.us, co-founder/JV partner at start up Simplestream.us (IaaS, SaaS Cloud) and co-founder/ partner at start up Bassmintmusic.tv an independent music video service (2010).

Calliste Jr is active in the communities he serves. Since 2003 Jerry has created curriculum for two collegiate internship programs one for Media and Public Relations Coordinator and the other Marketing Assistant positions respectively. Both internships provide 5 credit hours to seniors towards their major at The Ohio State University, Ohio University, Capital University, Ohio Wesleyan University, University of Miami (FL), University of Hartford (CT) and other U.S. based universities and one foregin university Vytautas Magnus University (Lithuania). To date Calliste Jr has volunteered over 4,500 hours supervising 30 plus interns.

Calliste Jr. also volunteers his time for political fundraisers and select causes. As recent as 2007 Calliste Jr. was invited and participated as volunteer for then Senator Hillary Rodham Clinton's finance committee where he communicated with his influential contacts in New York, Connecticut and Ohio to raise funds and get out the vote. He currently serves as volunteer Special Advisor to Fairfax, Virginia based Stargazer Foundation (Stargazer.org) a U.S. 501(c)(3) tax-exempt nonprofit foundation.

He currently attends the Ross School of Management and Leadership at Franklin University where he will soon complete his double major's a BSc. in Information Technology and a BSc. in Management Information Sciences. Independent of his official classwork he also studies fractals, statistics, randomness, chaos and mathematical modeling. Calliste Jr. is fluent in English, strengthening his Spanish and learning Mandarin Chinese.

Most Notable:

Developed and partnered companies that sold an "est. 5.0M" units, roughly 2.5M units sold on one title (Artists include: Hashim, Imperial Brothers, Hi Fidelity Three, 2 In A Room, Corina, Safire, Giggles and others).

Calliste Jr.'s songs and productions appear on 75+ music compilations majority since 2003.

Calliste Jr.'s songs and productions appear on video games: ActiVision's "DJ Hero Renegade Edition" (2009), Sony Computer Entertainment of America's "NBA Shootout 2004" (2004), Rockstar Games "Grand Theft Auto Vice City" (2003) for the TV commercial and Sony/Epic Records soundtrack.

Receives international acclaim as Electro Hip-Hop songwriter, producer and artist "Hashim" for the seminal hit "Al-Naafiysh (The Soul)" primarily in UK, USA, NETH, GER, FR, JP and CAN.

Songwriter and music publisher member of ASCAP since 1983 and 1985 respectively.

Hosted a V.I.P. birthday bash for The Duchess of York Sarah Ferguson (2000).

Volunteers for non-profits and political fund raisers.

Created curriculum for two online based collegiate internship programs for credit in Media and Public Relations and Marketing. His online internship programs are recognized by up to 10 universities (including but not limited to The Ohio State University, Ohio University, University of Miami (Florida) and others). To date he has supervised 30 plus interns in over 4,500 hours (2003 - 2006).

Received Awards RIAA Gold (500,000 units sold) for Ahmad's song "Back In the Day" and 2 In A Room's song "Wiggle It".

TOP The Team ^

Noraini Rahmat
Administrative Assistant
Noraini Rahmat located in Singapore, since 2009 serves as an Administrative Assistant and manages executive correspondence and communications at Callistecomm. Noraini has 6 plus years of administrative experience at companies in Singapore. Currently Noraini serves as an Administrative Assistant and Secretariat of Management Committee at Singapore General Hospital where she is responsible for generating management reports, provides administrative support for performance management staff, budget processing and other tasks. She served as a Corporate Support Officer at Singapore Workforce Development Agency, and as a Public Relations Officer at Teambuild Construction PTE Ltd.

Noraini is studying for her BA (Hons) Business Management at the University of Bedfordshire (London) Business School. In her spare time, Noraini is a true entrepreneur and entertainer. She operates several online womens wear e-commerce shops, likes to sing karaoke and is a lead singer in a Singapore based band. She is fluent in English and also speaks Malay and Bahasa Indonesia.

TOP The Team ^

INDEPENDENT CONSULTANTS & ANALYSTS

Dr. Da Xie
Foreign Markets Analysts
Dr. Da Xie located in China, serves as an Independent Foreign Markets Analyst at Callistecomm and at times will communicate with the company's East Asian partners and potential clients. At 26 years old Dr. Xie is a young scholar and promising engineer with tremendous opportunity to make his mark on business and the world. In 2010, Dr. Xie completed his doctoral dissertation in Information and Communication Engineering at the College of Marine Engineering at Northwestern Polytechnical University, Xi'an, P.R. China. He holds an M.Sc. in Information and Signal Processing and a B.Sc. in Electronic Information Engineering from the Northwestern Polytechnic University, Xian, P.R. China respectively.

Dr. Xie was a visiting scholar to the Department of Electronics and Computer Engineering at New Jersey Institute of Technology (NJIT). His areas of research include Detection and Estimation Theory, Statistical and Array Signal Processing and Source Localization and Tracking by Passive Arrays.

Dr. Da Xie's research experience includes:

2006 to present: Detection and DOA estimation with passive synthetic array.

2006 to 2007: Detection of weak signals with Bayesian theory.

2005 to 2006: The application of Monte Carlo methods to direction finding, which come from the item “High-resolution Direction Finding And Tracking of Multiple Sources Based on Monte Carlo Methods” supported by National Natural Science Foundation of China and the item “Multi-source DOA Estimation Research Based on Monte Carlo Methods” supported by Specialized Research Fund for the Doctoral Program of Higher Education.

2003 to 2005: Application of OFDM technique of underwater communication.

Dr. Xie has co-written several research papers including:

“Maximum Likelihood DOA Estimator Based on Importance Sampling” by Jianguo Huang, Da Xie, Qunfei Zhang, IEEE TENCON 2006, HongKong, Nov. 2006,

“The Hardware Implementation and Effect Factors of Multi-channel Active Noise Control Algorithm” by Lifeng Sun, Kean Chen, Da Xie, Electroacoustic technology (China), No.2, 2007,

“New Gibbs Sampling Freq-DOA Joint Estimator Based on MUSIC Method” by JIN Yong, HUANG Jian-guo, XIE Da, Journal of System Simulation (China), Vol.20, No.12, 2008,

“Implementation of wide band digital signal accurate time delay” by MA Lingkun, HUANG Jianguo, XIE Da, Computer Engineering and Applications (China), Vol.44 No.15 P.158-160,172, 2008,

"Hybrid Cramer-Rao Bound for Moving Array" by Da Xie, Tingting Niu, Jianguo Huang, Hongya Ge, in Proc. 42th Asilomar Conference on Signals, Systems and Computers, Oct. 26-29, 2008,

"Maximum Likelihood Parameters Estimation in Non-uniform Noise Fields Using Moving Array" by Da Xie, Tingting Niu, Jianguo Huang, Hongya Ge, in Proc. 42th Asilomar Conference on Signals, Systems and Computers, Oct. 26-29, 2008

Dr. Xie has received the following honors, Second Prize for Excellent graduate student, NPU, 2005-2006, Outstanding Student Scholarship, ,NPU, 2000- 2004, Second Prize for University Mathematical Modeling Contest, NPU, 2002, Second Prize for Excellent undergraduate student, NPU, 2001-2002, First Prize for Excellent undergraduate student, NPU, 2000-2001 and Exemplar for Excellent Work, NPU, 2000-2001.

Dr. Xie's memberships and affiliations include, 2007- Present, Student Member of IEEE, 2004- 2007, Propagandistic Committeeman of class, NPU, 2002- 2003, Propagandistic Minister of the College Student Union, NPU and 2000- 2003, Monitor of class, NPU. He is fluent in Mandarin Chinese and speaks English.

TOP The Team ^

Edita Arlauskiene
Foreign Markets Analysts
Edita located in Lithuania is an Independent Foreign Markets Analyst at Callistecomm. At 28 years old she works diligently and efficiently on all matters of business and is a promising young professional. Edita assists the Calliste team to evaluate growth potential and market viability in emerging markets. She provides valuable insight and posseses the ability to analyze opportunities and situations to move projects forward.

Edita currently a Ph.D. candidate in Social Sciences at Vytautas Magnus University (VMU) in Kaunas, Lithuania holds a M.Sc. in Cultural Management and a B.Sc. in Economics from VMU respectively and graduated with high "final working paper" evaluation scores (10 and 8 respectively).

In 2003, Edita interned as Foreign Markets Analyst at Bassmint Music Inc. (USA) and the same year interned at the Office of the Seimas, Lithuania. Edita served as Internal Auditor and Executive of Internal Audit Purchase Group at UAB "Senuku prekybos centras in Lithuania". In 2007, Edita was certified an internal auditor. She continues to work at UAB "Senuku prekybos centras in Lithuania" where she currently serves as Administrative Assistant to the President.

In 2003, Edita received an academic scholarship to study the Hebrew language in Israel from the Israeli Ministry of Foreign Affairs. In 1999, she received a scholarship for academic excellence from the Lithuanian National Foundation. Edita enjoys dancing, horse back riding and traveling and is fluent in Lithuanian and English, and speaks Hebrew, Russian and French.

TOP The Team ^

INDEPENDENT ADVISORS

Patricia Traylor
Non-Executive Independent Advisor
Ms. Traylor located in the United States of America, serves as an non-executive independent advisor to Callistecomm. Ms. Traylor is an experienced team leader with over thirty-five years of executive management experience. During her career Patricia has managed and trained several employees, added value and increased revenues at many companies. She holds an MBA from the Stern School of Business at New York University, an M.Sc. in Education from George Mason University and is certified ED/LD, and holds a B.A. in Marketing from Howard University.

At American Express Inc. as Financial and Marketing Manager she developed and implemented a marketing plan for the corporate card product which generated over $22 million dollars in revenue and generated 50,000 new card members. As Marketing Manager at Time Inc.'s Sports Illustrated magazine she generated 300,000 new and renewal subscriptions and was a major team member in all aspects of campaign development from vendor selection to final order analysis.

Patricia served as Circulation Director at Earl G. Graves, Ltd. Black Enterprise magazine, and managed all subscription sales, marketing campaigns and single copy sales for a business publication. Developed and executed direct mail campaigns, two of which yielded response rates of 6 percent. While working at McGraw Hill's Architectural Record as Circulation Director she applied research, foresight and analytical abilities in developing and marketing programs for subscription generation. Developed domestic and international newsstand program with 37% increase sales levels in initial year.

As Vice President of Circulation and Marketing at B.E.T. Publishing Group, Patricia was instrumental in managing three consumer publications; increased one by 20,000 subscribers and led a creative team to develop response vehicles that generate customer participation to regional as well as national campaigns. She directed the staff efforts to develop direct response television commercials that generated a high quality and quantity of orders.

While at Cox-Matthew and Associates as Circulation and Marketing Manager Patricia was instrumental in managing all marketing and subscription campaigns for two education trade publications, Black Issues in Higher Education and Community College Week. Developed, implemented and analyzed all new business campaigns, gift and retention programs. Launched marketing and subscription programs through direct mail for a new consumer publication, “Black Issues Book Review”. At E-Minority Health Publishing Group as Group Circulation Director she launched two new publications: Minority Health Today, and Careers in Health Care. Established in house direct mail subscription programs and fulfillment process. Prepared a publication to meet publications. certification for initial audit. Maintain direct mail program for new and retention business for 4 publications.

At New York Technical College, Patricia taught marketing, management direct response and sales promotions. She was a seminar presenter: Ethnic Marketing and Career Development and tutored children and adults in reading for 15 years. Patricia is affiliated with the National Association of Black MBA's, AMA, National Alliance of Market Developers. She is fluent in English.

TOP The Team ^

Dr. Anh Thu Nguyen Thi
Non-Executive Independent Advisor
Dr. Nguyen Thi located in Vietnam, serves as a non-executive independent advisor to Callistecomm. Dr.Nguyen Thi is a 2003 Fulbright Program scholar is co-founder and Vice President at Saigon Institute of Technology located in Ho Chi Mingh City, Vietnam. The Saigon Institute of Information Technology (SaigonTech) has entered into a partnership agreement with Houston Community College System, Texas, USA (HCCS) to jointly offer courses for HCCS credit that will apply to the Associate of Applied Science (AAS) degrees in Computer Science Technology and Computer & Information Science Technology.

Dr. Nguyen Thi is a tenured faculty member HochiMinh City University of Technology since 1985. She is a guest lecturer at the following institutions; HoChiMinh City University of Finance and Accounting (1993), Hung-Vuong University (1995 - present), HUTECH (1998-Present), HoChiMinh City Open University (2000) and Vice Chancellor at Saigon Institute of Information Technology (2002 - present).

Dr. Nguyen Thi has taught Applied Mathematics in Power Engineering, Preparation of Feasibility Studies, Laws on FDI in Vietnam, Macroeconomics, Microeconomics, Business Economics, Systems Analysis, Management for Managers. She has advised over 100 students upon their BA thesis and 6 students upon their MBA thesis.

In addition Dr. Nguyen Thi designed, administered and delivered dozens of training programs on "Management for Small and Medium Business Managers" in HoChiMinh City and Mekong Delta (Vietnam) (1993-2003), is a Senior Consultant on Domestic and Foreign Investments, Consulting Group on Technology Transfer and Investment, Hanoi, Vietnam (1993-1997), is co-founder of Saigon Tech Project, an IT Educational Institution Project in HCMC (2000-2001) and is a local expert of Training of Trainer Program on ODA (Oversea Development Aids) Project Management (2002).

Dr. Nguyen Thi has received scholarships from Government of former Soviet Union (1978 - 1984) to attend the Moscow Power Engineering University, USSR, from the Swiss government while attending University of Houston, Clear Lake, USA (2000), from the Vietnamese Government (2001 - 2002) and the U.S. Government, Fulbright Program scholar while attending Ohio University, USA. In 2003 Dr. Nguyen Thi studied Economic Processes, Business Economics and Electronic Commerce at The University of Houston – Clear Lake, Texas, USA. In 2003 she attended the Annual Meeting of Southern Association of Colleges and Schools, Nashville, Tennessee, USA. In 2004 Dr. Nguyen Thi received a certificate in “Automatic Identification and its Application in Management”, Automatic Identification Center, Ohio University, Ohio, USA. Dr. Nguyen Thi is fluent in Vietnamese, English and speaks Russian.

Dr. Nguyen Thi holds,

Master degree in Power Systems Cybernetics from The Moscow Power Engineering University (1978-1984, USSR)

Bachelor degree in Russian Language and Civilization from HoChiMinh City University (1986-1990, Vietnam)

Master degree in Economics from Economic University of HoChiMinh City, (1990-1992, Vietnam)

Master degree in Business Administration from HoChiMinh City University of Technology, (1996-1998, Vietnam)

Master degree in American Higher Education, Ohio University, (2003-2004, USA)

Ph.D. on E-commerce, Economic University of Hochiminh City, (2001-2006, Vietnam)

Dr. Nguyen Thi also holds,

a Diploma “Training Program of Executive Managers” from Trade University, Vietnam and Hawaii University, USA (1997)

a Diploma ”Training of Trainers for SME Managers” from National Economic University, Vietnam and The Brainworks, Inc., Colorado, USA (1999)

TOP The Team ^

Kelsie McClendon
Non-Executive Independent Advisor
Kelsie McClendon located in the United States of America, serves as a non-executive independent advisor to CallisteComm. Mr. McClendon a SPHR, MLHR has over a decade of experience in the Human Resources Management field in a variety of industries including manufacturing, health care, insurance, retail, and construction. He has performed responsibilities in the development, alignment, and implementation of organizational and Human Resources Strategy, major organizational change initiatives, organizational development, and the full spectrum of HR functions.

Kelsie earned a Bachelor’s Degree in Business Management from Arizona State University, a Master’s Degree in Labor in Human Resources from The Ohio State University, and a Senior Professional Human Resources Certification from the Human Resources Certification Institute.

He is currently the Human Resources Manager/EEO Officer for heavy civil contractor, President of the Valley of the Sun Human Resources Association, a board member on the Maricopa County Workforce Investment Board, a member of the Society for Human Resources Management, a member of the WorldatWork, a member of the Association of General Contractor’s Arizona Chapter Employment Practices Group and National Human Resources Forums, and Adjunct Faculty at the University of Phoenix.

TOP The Team ^

In The Community

TIMELINE

• 2010 - Will launch PR and Sales campaigns beginning of 4Q 2010.
• 2010 - In talks with client North American based trading company to secure import/export goods.
• 2010 - In talks and negotiations with South East Asia based toy company - potential jv deal.
• 2010 - PR campaign delayed. To start in 3Q 2010.
• 2010 - Locate independent representatives to assist in growing Callistecomm client base 2Q 2010.
• 2010 - Will launch public relations campaign for 90 days 2Q 2010.
• 2010 - Draft datasheets and white papers for Callistecomm clients and web 2Q 2010.
• 2010 - Locate joint venture (JV) opportunities in emerging markets Fiscal 2010.
• 2009 - Will focus on consulting and analytics for clients.
• 2009 - Will sign new project management deal with South Asia based software development company.
• 2009 - Will sign JV deal with North European software development company.
• 2009 - Prepare accredited angel investor relations information for presentations.
• 2009 - Initiate internship programs with universities.
• 2009 - In January official 'soft' company launch (no press release).
• 2008 - Negotiate with potential strategic partners.
• 2007 - Commence talks with potential joint venture and strategic partners in Caribbean, North America, Northern Europe and East Asia.
• 2007 - Initial web site and Tele-communications goes live.
• 2006 - R&D & strategic planning underway, web site under development, connected with potential Callistecomm team members.
• 2005 - Registered domains.
• 2005 - Conceived idea to form new 'entrepreneur and small business friendly' affordable management consultant firm.

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